Is your website your most effective online ambassador? Does it attract enough visitors? Does it convert those visitors into customers? Do your clients find what they’re looking for on your website, both in terms of content and presentation? If you’re unsure about answering yes, it might be time to consider a complete redesign.
An outdated, slow, or non-responsive website can harm your brand image and result in a bad user experience. Simply Design, a web agency specializing in website redesign services in Geneva, offers web solutions tailored to your specific needs.
A website redesign involves reorganizing and modernizing an existing site to improve its design, structure, and technology. To maximize your online potential and reach new heights, a website redesign is essential. Here are the major benefits of a website redesign:
A refined UI design, intuitive architecture, and smooth navigation are key elements in providing an optimal user experience. A redesign helps align the user experience with market best practices and user expectations.
Redesigning a website is a great opportunity to review its technical structure and semantic content. By optimizing meta tags, titles, descriptions, and more, you improve your SEO, attract more qualified traffic, and enhance your visibility on search engines.
The web evolves quickly, and your website must be responsive. In other words, it should adapt to all screen types and be compatible with the latest web technologies (HTML5, CSS3, JavaScript). A website refresh allows you to update the HTML, CSS, and more, incorporating the latest features.
A secure website is essential to protect user data and maintain their trust. A redesign helps bring your site up to standard by enhancing security (HTTPS, firewalls, etc.) and optimizing its performance (loading time, response speed).
Redesigning your custom website is a project that cannot be improvised. It requires a methodical and structured approach, typically carried out in several steps:
We begin with an in-depth evaluation of your website to identify its strengths, weaknesses, and areas for improvement. This site audit covers technical aspects (performance, security), functional aspects (user experience), and semantic aspects (organic SEO).
The audit results allow us to establish a more targeted web strategy. This strategy sets the goals for the redesign (increasing traffic, improving sales, etc.) and identifies the actions needed to achieve these objectives.
Before designing your website, we start by creating wireframes. These initial sketches help you visualize the content hierarchy and the general layout of your future website’s pages. Next, we focus on the visual aspect, ensuring it is developed with UX principles in mind. This ensures seamless and intuitive navigation while honoring your company's visual identity.
Our technical team takes over by selecting the best tools and programming languages to bring your website to life. By combining front-end and back-end development, we build a solid architecture and implement all the features you need.
Before going live, we perform thorough testing to ensure compatibility with various browsers (like Chrome, Firefox, and Edge) and devices (computers, tablets, and smartphones). The goal of this step is to detect and resolve bugs to ensure your website functions smoothly.
Following the website launch, we conduct ongoing performance monitoring with analytical tools. This tracking helps us identify areas for improvement and adjust our digital strategy accordingly.
By entrusting your website modernization project to Simply Design, you benefit from the expertise of our Geneva-based web agency. We make it a priority to understand the specifics of your industry and your customers’ expectations.
Every web project is unique. That’s why we offer custom website redesign services to meet your specific needs. By choosing our agency, you select a trusted partner who supports you from design to launch. Entrusting your project to our website redesign agency in Geneva means revitalizing your digital presence.
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